Oktoberfest Annual Refresher
Shiner has several seasonal beers that get a refresh every year. For 2023, I got the opportunity to make some changes from the previous design shown to the right. The brief requested keeping the same colors, the rams, and the illustrations of the wheat, but to make it feel updated.
The first task was to make edits to the ram, a staple of Shiner’s brand. Working with my Art Director, the decision was made to create ideas where the rams have a full body and explore both heraldic and modern aesthetics.
After exploring different ways to use the other design elements, like the Bavarian diamonds and the wheat illustrations, the next step was to take the finalized design and build it out the other packaging formats used by Shiner for each beer.
